It’s happened too many times. I’ve seen a fast-food commercial over and over. The commercial promises a new value menu or a deal that excites me, and gets me to get in my car and drive straight to the restaurant to retrieve this overly promoted sandwich or item. As I pull up to the drive-through, I get the terrible news that ”this location doesn’t participate in that promotion!”

WHAT? What do they mean that they don’t participate? A public school not offering math classes would be equally as ridiculous. How dare they not go along with the promotion? Just based on me asking for this promoted item means that this specific restaurant received free publicity and now is rescinding on their part of the deal.

You can’t have it both ways. You can’t be under the umbrella of a well-known chain and then make your own rules. If you want to do your own thing, then DO YOUR OWN THING! Don’t pick and choose your own rules. Whether it’s a loyalty program or a discounted item, going along with the program is essential.

The worst violators of fast food chains that refuse to go along with company promotions are airport locations. As if being in an airport isn’t bad enough, these overly priced versions of our favorite chain restaurants act as if they are one-off local businesses. Again, HOW DARE YOU? I would love to get into a room with airport fast-food chain owners and explain to them that they aren’t a beautiful and unique snowflake. You are dirty urine or mud covered snow that needs to get in line with the rest of the company.

Don’t be a scumbag. You are acting like the third world country overlords who impose their will on the people just because they think they can. Guess what? You CAN’T. The PEOPLE will pick and choose what will be successful. My dream is to open up a customarily priced fast food location directly next to the make their own rules location. The make his own rules guy will be out of business in a month. Take note of which locations make their own rules, and stop going to those locations. Do not reward the overlords. Reward the good people.

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