When a fast food place charges you twenty-five cents for BBQ sauce, they cost themselves at least five hundred and twenty dollars a year, more on that later. Most fast food orders require at least ten dollars. Treating BBQ sauce like some premium upgrade is a way to infuriate people before they even taste your food.
Caring about that twenty-five cents is a perfect example of caring about the pennies and not the dollars. When I go to the grocery store, ketchup and BBQ sauce aren’t that different in price. Fast food restaurants treat ketchup like it’s tap water and BBQ sauce like it’s Cristal.
When I go to a fast food restaurant, I never get ketchup. I hate the stuff. It’s like spraying perfume on dog poop. If you need ketchup to make something taste good, it’s probably not good in the first place. The fast-food restaurant would instead throw fifty ketchup packets in my bag than give me one packet of BBQ sauce. There is no way this is a cost-effective way to run your business.
If I am paying ten dollars everytime I come to your restaurant, that could be ten dollars a week for the lifetime of your restaurant. I am worth five hundred and twenty dollars a year as a customer of your restaurant. In many cases, that customer is worth in the thousands.
Do not blame the employee who is probably making minimum wage. They are trained to treat BBQ sauce like it’s the Triforce in the Legend of Zelda. Blame the short-sighted manager or owner that put this practice in place. The owner that charges for BBQ sauce have the mindset of someone that will never be successful.
WORRY ABOUT THE DOLLARS, NOT THE PENNIES, is excellent advice for any business. Keeping a customer on board for year’s to come is much more important than that medial money extorted from the customer. You will never see a five-star Yelp review for a restaurant that treats BBQ sauce like it’s the final portion available on the Walking Dead.